BuzzFeed

What
An online news organization mixing original reporting across a wide variety of subject verticals, and native advertising (sponsored content), in a publishing model focused on social sharing and viral traffic growth.

Disrupting
Traditional publishing models, both print and digital.

buzzfeed
Source: Buzzfeed

Headquarters: New York
CEO: Jonah Peretti
Year Founded: 2008
Number of Employees: 250
Funding: $46.3 million
Key Investors: Hearst Ventures, SoftBank Capital, New Enterprise Associates, RRE Ventures and Lerer Ventures

Vital Stats

  • Revenue increased three times from 2011 to 2012
  • Revenue expected to double in 2013
  • Projects profitability in 2013
  • Doubled monthly traffic in past six months (hit 65 million unique visits in April)
  • 60 percent of readers are 18 to 34
  • More than 70 percent of traffic is from social and over half is from mobile
  • Advertisers include GE, GEICO, Virgin Mobile, Sprint, Pepsi, Viacom and YouTube
  • Over 300 years of its video has been watched on YouTube
  • More than 100 million views over 500 total videos
  • Most popular videos: "The Angriest Babies in The Whole World," "What 2,000 Calories Looks Like" and "True Facts About The Angler Fish."


Technology

Latest Special Reports

  • Financial advisors offer investment strategies in 2014, from taxes and legal issues to key sectors and emerging markets.

  • Is an active twist on passive investing the right portfolio move? An inside look at the rise of ETF strategists.

  • Chess pieces strategy

    An in-the-trenches look at portfolio options, deconstructing them and finding the best fit for client retirement plans.