BuzzFeed

Media Disruptors: Spotify, Twitter & More
Media Disruptors: Spotify, Twitter & More   

What
An online news organization mixing original reporting across a wide variety of subject verticals, and native advertising (sponsored content), in a publishing model focused on social sharing and viral traffic growth.

Disrupting
Traditional publishing models, both print and digital.

buzzfeed
Source: Buzzfeed

Headquarters: New York
CEO: Jonah Peretti
Year Founded: 2008
Number of Employees: 250
Funding: $46.3 million
Key Investors: Hearst Ventures, SoftBank Capital, New Enterprise Associates, RRE Ventures and Lerer Ventures

Vital Stats

  • Revenue increased three times from 2011 to 2012
  • Revenue expected to double in 2013
  • Projects profitability in 2013
  • Doubled monthly traffic in past six months (hit 65 million unique visits in April)
  • 60 percent of readers are 18 to 34
  • More than 70 percent of traffic is from social and over half is from mobile
  • Advertisers include GE, GEICO, Virgin Mobile, Sprint, Pepsi, Viacom and YouTube
  • Over 300 years of its video has been watched on YouTube
  • More than 100 million views over 500 total videos
  • Most popular videos: "The Angriest Babies in The Whole World," "What 2,000 Calories Looks Like" and "True Facts About The Angler Fish."


Technology

Latest Special Reports

  • Advisor-centric content with guest columns covering practice management, investment strategies and marketing/social media.

  • With computers in our cars, in our pockets, on our wrists, and on our faces, we have faster, broader access to content than ever before. Host Carl Quintanilla explores this new world in "Binge."

  • Participants at a hacking conference.

    A series of high-profile cyberattacks has created huge economic opportunity as businesses look to fend off future attacks.