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Twitter

What

Global real-time communications platform that invented the 140-character tweet. With its runaway social media success, Twitter is now entering a new phase of business development, testing how far its original business concept will allow it to extend, including a major push into advertising and the music sector.

Disrupting

The nature of communication.

Twitter
Source: Twitter

Headquarters: San Francisco, Calif.
CEO: Dick Costolo
Year Founded: 2006
Number of Employees: 1,500
Funding: $1.16 billion
Key Investors: Digital Sky Technologies, Kleiner Perkins Caufield & Byers, T. Rowe Price, Spark Capital, Benchmark, Morgan Stanley

Vital Stats

  • Ranks 26th among most visited U.S. websites (Comscore)
  • Reaches over 200 million active monthly users
  • 400 million tweets per day
  • Jack Dorsey's first tweet: March 21, 2006: "just setting up my twttr"
  • Expected to reach $582 million in ad revenue in 2013 (eMarketer)
  • Projected to reach nearly $1 billion in ad revenue in 2014 (eMarketer)
  • Projected 2015 mobile ad revenue 60% (eMarketer); 1Q 2013 Facebook was at 30% ad revenue from mobile
  • You can now tweet in more than 20 languages


Technology

Latest Special Reports

  • CNBC's ninth annual study measures all 50 states on more than 60 different metrics.

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    Trailblazers leveraging the power of technology and innovation to grow their business—and disrupt the competition.

  • Advisor-centric content with guest columns covering practice management, investment strategies and marketing/social media.