Twitter

Media Disruptors: Spotify, Twitter & More
Media Disruptors: Spotify, Twitter & More   

What

Global real-time communications platform that invented the 140-character tweet. With its runaway social media success, Twitter is now entering a new phase of business development, testing how far its original business concept will allow it to extend, including a major push into advertising and the music sector.

Disrupting

The nature of communication.

Twitter
Source: Twitter

Headquarters: San Francisco, Calif.
CEO: Dick Costolo
Year Founded: 2006
Number of Employees: 1,500
Funding: $1.16 billion
Key Investors: Digital Sky Technologies, Kleiner Perkins Caufield & Byers, T. Rowe Price, Spark Capital, Benchmark, Morgan Stanley

Vital Stats

  • Ranks 26th among most visited U.S. websites (Comscore)
  • Reaches over 200 million active monthly users
  • 400 million tweets per day
  • Jack Dorsey's first tweet: March 21, 2006: "just setting up my twttr"
  • Expected to reach $582 million in ad revenue in 2013 (eMarketer)
  • Projected to reach nearly $1 billion in ad revenue in 2014 (eMarketer)
  • Projected 2015 mobile ad revenue 60% (eMarketer); 1Q 2013 Facebook was at 30% ad revenue from mobile
  • You can now tweet in more than 20 languages


Technology

Latest Special Reports

  • Advisor-centric content with guest columns covering practice management, investment strategies and marketing/social media.

  • With computers in our cars, in our pockets, on our wrists, and on our faces, we have faster, broader access to content than ever before. Host Carl Quintanilla explores this new world in "Binge."

  • Participants at a hacking conference.

    A series of high-profile cyberattacks has created huge economic opportunity as businesses look to fend off future attacks.