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Small businesses that pulled outrageous publicity stunts

Phil Ashley | Stone | Getty Images

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Cashtomato.com

Cashtomato.com was a short-lived Internet video site whose founder allegedly intended that it compete with YouTube. A tall order, and one that was addressed in a 2008 publicity stunt. It involved dressing up three representatives as tomatoes and having them distribute $4,000 in cash to a packed mid-afternoon crowd in Manhattan's Union Square. What could go wrong?

The representatives were besieged by a seething mob of 100 people, who grabbed at the cash, injuring someone in the process, according to the New York Daily News. Ultimately, the publicity stunt did not have the desired effect, and the Cashtomato.com domain name is available for purchase today.

Phil Ashley | Stone | Getty Images