A crowdsourced funding platform for consumer businesses.
Traditional high-growth company funding model.
Headquarters: San Francisco
CEO: Ryan Caldbeck
Year Founded: 2012
Number of Employees: 12
Funding: $9 million
Key Investors: Google Ventures, Union Square Ventures and Maveron
- Clayton Christensen, "the father of disruptive innovation," is an investor
- Has partnership with General Mills and Procter & Gamble
- Has helped 12 small businesses raise $10 million
- Average monthly growth rate 20 percent, and accelerating
- In past four months doubled size of platform, in terms of dollars
- More accredited investors than any other crowdfunding site
- The average CircleUp investor also has three friends using the site
- Companies it has funded include Willagirl, Peeled Snacks, Rhythm Superfoods, NurturMe, 18 Rabbits and RAEN
"A disruptive business model expands participation in the market by lowering the cost to serve previously unprofitable customers, typically through the introduction of a new technology or business process."