Wealthfront

What
Software-based investment management.

Disrupting
Traditional brokerage companies, private banks and wealth managers.

Source: Wealthfront

Headquarters: Palo Alto, Calif.
CEO: Andrew Rachleff
Year Founded: 2008
Number of Employees: 22
Funding: $30.5 million
Key Investors: Index Ventures, Greylock Partners, DAG Ventures and The Social + Capital Partnership

Vital Stats

  • Assets have grown 130 percent since beginning of 2013
  • Total assets now at $240 million (up from $100 million at year-end 2012)
  • More than 100 Facebook employees invest through Wealthfront
  • The CEO of retail start-up Bonobos, Andy Dunn, is a client
  • The Wealthfront executive team has Silicon Valley (CEO Rachleff co-founded Benchmark Capital), social media (Chief Operating Officer Adam Nash came from Greylock Partners and LinkedIn) and Wall Street expertise:
  • Burton Malkiel, renowned economist and author of the book "A Random Walk Down Wall Street," is chief investment officer
  • Clients receive up to $10,000 in assets managed for free
  • Clients receive an additional $5,000 in free assets under management for each friend referral

On Disruption

"A disruptive product addresses a market that previously couldn’t be served—a new-market disruption—or it offers a simpler, cheaper or more convenient alternative to an existing product—a low-end disruption. It is uneconomic for an incumbent to compete with either type of product, which is why it is such an important advantage." -Andrew Rachleff, President and CEO

Technology

Latest Special Reports

  • Take an in-depth look at the world of modern medicine - examining the treatments, companies and people making a difference in the way we treat illness and injuries today, and laying the foundation for the medical treatments of tomorrow.

  • Fintech

    From Apple Pay to roboadvisors, the worlds of finance and technology are changing the way we live, work, spend money, and do business.

  • working together

    CNBC Upstart 25 is a new original list of the bright young startups poised to become the great companies of tomorrow.