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Foursquare

What
The social, location-based app aiming to turn a fast-growing community into a revenue-generating business.

Disrupting
Advertising, retail, search markets.

Vital Stats

Source: Foursquare
  • Over 30 million users worldwide
  • Over 3 billion check-ins, with millions more every day
  • Over a million businesses using the Merchant Platform
  • Foursquare "mayors" are given special deals by merchants
  • In true Foursquare location-oriented form, founders note that they built the Foursquare prototype in two downtown NYC cafes: Cafe OST and Think Coffee
  • Clients include Starbucks, HIlton, Starwood Hotels, Best Buy, American Express, H&M, and eight of the top 10 U.S. quick service restaurant chains and eight of the top 10 U.S. retailers.

Headquarters: San Francisco
CEO: Dennis Crowley
Year Founded: 2009
Number of Employees: 150
Funding: $112 million
Key Investors: Andreessen Horowitz, O'Reilly AlphaTech Ventures, the Silver Lake Waterman Fund, Spark Capital, SV Angel, and Union Square Ventures

On Disruption

"Disruption comes from solving problems in unconventional ways and forcing people to re-imagine the world we live in . At Foursquare, we’re constantly thinking about re-inventing the ways we use technology to interact with the real world, often finding solutions that weren't possible even a few months ago." -Dennis Crowley, CEO

Technology

  • Sony headquarters in Tokyo, Japan.

    Sony has launched a crowdfunding site to finance employees' ideas, in a bid to bring back innovation to the Japanese electronics giant.

  • The Uber app on an iPhone in New York.

    Uber targeted its customers to protest outside New York City Council Tuesday as a bill stands to cap for-hire vehicles.

  • National Security Agency building in Fort Meade, Md.

    A court ruled on Monday that the NSA may temporarily resume its once-secret program that collects records of Americans' domestic phone calls.

Latest Special Reports

  • CNBC's ninth annual study measures all 50 states on more than 60 different metrics.

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  • Advisor-centric content with guest columns covering practice management, investment strategies and marketing/social media.