Green Bay Packers' quarterback Aaron Rodgers and linebacker Clay Matthews may have to soon share the television spotlight with its fans.
During Turner's upfront presentation Tuesday, the time of year when advertisers place their bets on the coming season's schedule of shows, it was revealed that TBS (owned by Time Warner) has given the green light to developing an unscripted series tentatively titled 'Cheeseheads.'
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According to the news release from Turner:
"Green Bay, Wis., is home to the World Famous Green Bay Packers and their fans: The Cheeseheads. These citizens don't just bleed green and gold; they eat victory for breakfast. For them, being a Cheesehead is more than just being a fan. It's a way of life.
This show will take viewers into the hilarious subculture through the eyes of a group of proud Wisconsinites as they navigate life in the only way they know how – loud, proud and with lots of beer. For these folks, there is no off-season."
Back in December of last year, fans were asked to tryout for a pilot that would follow around the Packers faithful as they show off their unique 'way of life' in Wisconsin.
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Now, months later, TBS is actively developing the program under Jason Carbone who had previously produced reality programs, including "Real World," "The Bachelor," "Run's House" and "Tia & Tamera."
Currently, Turner Sports has contractual agreements to air games from the NBA, NCAA's March Madness, and Major League Baseball. However, they do not have an active agreement with the NFL to provide live coverage of games.
Turner did not provide details on when 'Chesseheads' might be set to premiere or whether it might be run during the fall football season.
—By CNBC's Brian Beers. Follow him on Twitter: @Brian_Beers