Eating bacon, egg and a doughnut for breakfast isn't terribly revolutionary. But once you combined them into one sandwich, as Dunkin' Donuts has, that's when you get people talking (and buying).
Currently only available at a few locations near Boston, the response on Twitter was mixed so far.
Comedian Jimmy Fallon Tweeted: "Dunkin Donuts' new breakfast sandwich is eggs & bacon in a glazed donut. Their new slogan: 'America Runs Out Of Breath On Dunkin' #fallonmono."