Facebook Shares One Year On—Time to Reconsider?

Jenny Cosgrave
Friday, 17 May 2013 | 7:44 AM ET
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One year after a catastrophic IPO that saw $10 billion wiped off Facebook's value and after its shares shed 40 percent in just three months, the company is making a comeback.

After its dramatic fall from grace, fund managers and analysts CNBC spoke to say it's time for investors to take another look at Facebook's stock.

(Read More: Forget Facebook: Stocks, IPOs, Are Just Fine)

"We didn't participate in the IPO as the management team were an unknown quantity, having run the business as a social project rather than commercial venture previously, and they had not demonstrated how they would monetize mobile traffic via their advertisement-led business model," said Jeremy Gleeson, technology fund manager at AXA Framlington.

"However, we have recently purchased some shares, as the management team have begun to re-establish their credibility and to generate revenues from mobile page views, without alienating users in the process."

Mobile Is Facebook's Success Story: Expert
Eden Zoller, principal consumer analyst at Ovum, tells CNBC that Facebook has done mobile right since its IPO.

Facebook announced it was going public in February last year, in the most hotly anticipated technology IPO since Google in 2004. However, just days after the launch in May, shares fell 11 percent to $34, with three shareholders pursuing lawsuits accusing the social network of leaking key information to big banks ahead of the launch.

(Read More: Facebook Makes Mobile Money, Though Earnings Miss by a Penny)

Facebook currently has a market cap of $63.2 billion, down from $104 billion at the time of the IPO. However, asset management firm GLG said in a research note that prospects for the world's largest social media site are looking up, and highlighted its solid first quarter earnings.

"Facebook's recent results demonstrate not only solid progress in usage and engagement, but they also marked a third consecutive quarter of year-on-year advertising growth rate acceleration. Moreover, mobile revenues have grown and, having represented 2 percent in second quarter 2012, now account for 30 percent of total revenues," GLG technology analysts said in the note.

On May 1, Facebook posted quarterly earnings of $0.12 cents per shares, one cent short of expectations. Revenue grew 38 percent to $1.46 billion, topping analysts' forecasts. Mobiles were the firm's biggest growth area, with 54 percent more active mobile users per month than a year ago.Nick Evans, a technology fund at Polar Capital, said he was bullish on Facebook shares, but said it remains unclear whether the uptick in mobile revenue can compensate for decreasing desktop revenue.

(Read More: Cramer: Facebook 'Figured Out' Mobile Advertising)

Evans added that he thinks the technology sector as a whole is set for a recovery.

"The technology sector has underperformed global equities year-to-date due to the underperformance of Apple, and lower than expected IT spend generally. However, new technology cycles tend to occur every 10 years or so, each being driven by a reduction in the cost of delivering computing and I believe we are at the start of one of these cycles now," he said.

By CNBC's Jenny Cosgrave;.Follow her on Twitter @jenny_cosgrave.

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