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Nest Labs

Saturday, 18 May 2013 | 11:49 AM ET
Disruptors Shaking Up the Energy Industry
CNBC's Julia Boorstin reports on new companies like MicroSeismic, Picarro, Opower, and Nest Labs that are competing head to head with established energy companies.

What
Programmable thermostat designed to make a smarter residence, using sensors to learn behavioral patterns and create a personal temperature schedule that maximizes home-energy efficiency.

Disrupting
Energy utilities and power-supply companies.

Source: Nest

Headquarters: Palo Alto, Calif.
CEO: Tony Fadell
Year founded: 2010
Number of employees: 210
Funding: N/A
Key Investors: Kleiner Perkins Caufield & Byers, Google Ventures, Shasta Ventures, Intertrust, Venrock, Generation Capital and Lightspeed

Vital Stats


  • Founder and CEO Tony Fadell led design team on first 18 generations of iPod and first three iPhones (founded Nest Labs with fellow Apple alum Matt Rogers)
  • With its design simplicity and addictive nature making homeowners take a more active role in mapping their daily energy usage, Nest is aiming to do for home heating what the iPod did for a person's interaction with music
  • Top retail partners are Lowe's, Best Buy, Amazon and Apple
  • Less than 25 percent of U.S. population is connected to a smart grid
  • Nest recently acquired MyEnergy, an online service allowing people to gather all their energy usage information and bills in one place and compare with friends and family
  • Nest thermostats available in more than 80 countries
  • Company estimates it has saved 750,000,000 kWh to date
  • Nest thermostat costs $249

On Disruption

"Definition of Disruption: Frustration + Advanced Technologies + Passionate & Self-Reflective Execution" -Tony Fadell, CEO and Founder

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