United's MileagePlus Small Business Network, introduced Friday, is the first U.S. travel loyalty program that rewards companies for nonairline purchases.
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The program is separate from the carrier's PerksPlus, which rewards small and midsize businesses when their employee travel on United, United Express or Lufthansa.
Earned miles can be put toward air travel, entertainment and merchandise, or can be transferred to an individual traveler. United also lets miles earned in this program be bid on in auctions for unique experiences.
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"Small businesses are a valued customer segment, and this unique program provides them more of what they need to operate efficiently," Praveen Sharma, United's vice president of loyalty, said in a press release. "Our new Small Business Network offers great value to businesses of all sizes, from those just starting out to those that are well-established."
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For more information on the MileagePlus Small Business Network, click here.