After years of grinding malaise, Japan suddenly has some of its bling back.
A humbled Sony — once a titan of Japan Inc. — recently sprang back into the black for the first year in five years, courtesy of a plunging yen. Honda, another corporate icon, triumphantly announced a return to Formula One racing, rejoining an exclusive club of high-performance car makers after having slinked away when cash ran low.
Even some of Japan's wary consumers are beginning to indulge. At the plush Takashimaya department store in Tokyo's financial district, a clerk reported that $20,000 watches had become hot sellers. And a cut-rate sushi chain, which flourished in difficult times, just started a line of upscale restaurants for customers newly able to afford "petite extravagances."
The reason for the exuberance? Early — and some say deceptive — signs that new Prime Minister Shinzo Abe's economic shock therapy, called Abenomics, might just be working.
His plan, one of the world's most audacious experiments in economic policy in recent memory, combines a flood of cheap cash (doubling the money supply in two years), traditional fiscal stimulus and deregulation of Japan's notoriously ingrown corporate culture. The hope is that this will yank Japan from a debilitating deflationary spiral of lower prices and diminished expectations, stirring what Keynes called the "animal spirits" of investors and consumers.
And so it has. The stock market has soared more than 60 percent over the past year, and the yen has lost more than a quarter of its value, lifting corporate earnings in a country that is dependent on exports.
Last week, Abenomics got an early report card. Japan's $5 trillion economy grew at a robust annualized pace of 3.5 percent in the first quarter, and — most important for Mr. Abe's notion that consumer confidence is key — household consumption accounted for the lion's share of that growth. Although there were some signs of weakness, most notably a drop in business investment, the numbers were a promising sign that the good news was not confined to financial markets.
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"Young people even in their 40s don't remember Japan's good times," said Hiroshi Sato, a 64-year-old executive treating himself to one of Takashimaya's fancy watches. Choosing one from a black velvet tray, he explained his purchase as a bet on Mr. Abe's success after two decades of his predecessors' failures.
"I'm hopeful," he said, "that this one is finally the real recovery."
So far, that optimism appears to be largely limited to the nation's well-to-do, including its tiny stock-holding class, and the weakening of the yen is creating tensions with its Asian neighbors. But if the optimism spreads, Japan will have taken a crucial first step toward recovery, persuading its famously cautious savers to spend their money to help revive the economy.
"This is Japan's best chance in 20 years to escape from its deflationary mind-set," said Hajime Takata, chief economist at Mizuho Research Institute in Tokyo.
That Japan would try such a seemingly radical policy path after years of political paralysis reflects a newfound feeling of urgency. With China's economy and territorial ambitions growing, the Japanese have begun to see the potential dangers of resigning themselves to what many have called a "genteel decline."
The fear has given Mr. Abe, who took office in December, some room to maneuver, even as he promises to take on entrenched interests through deregulation and to raise inflation. A pickup in the inflation rate would cause pain for Japan's legion of politically active retirees, but nudge people to spend before their money loses value — reversing the deflationary psychology of delaying purchases in anticipation of ever-lower prices.
It has also thrust him into an unusual role for a Japanese prime minister, a generally colorless bunch who make decisions behind closed doors. Mr. Abe, 58, has become his country's cheerleader in chief, proclaiming to audiences that "Japan is back" and even sharing personal details most Japanese politicians eschew. Referring to his own humiliating departure from his first term as prime minister, brought on by a stress-related illness, Mr. Abe tells people that they, too, can recover.
"It is my job to awaken Japan from the spell of prolonged deflation and lost confidence," he declared in a recent speech to business leaders in Tokyo.