A jobs-oriented social network for military service members is opening to a new kind of recruit this Memorial Day: Veterans. That expands its target market nearly tenfold from 2.5 million to some 24 million people.
RallyPoint, which launched last November and has raised $1.6 million from angel investors, was previously open only to active servicemen and women and focused primarily on career movement within the military, said co-founder Yinon Weiss. In its first half-year, it signed up nearly 25,000 active military members, or 1 percent. RallyPoint aims to make that 10 percent in the next year.
Now the site, founded by two Iraq War veterans turned Harvard Business grads, has partnered with AT&T, Lexmark and Bloomberg LP for Phase 2, when anyone who has served in the U.S. armed forces can join.
(Read More: Veterans' Next Battle: Finding a Job)
RallyPoint will highlight both military and post-military experience in terms other servicemen and women understand. In addition to career opportunities within the military, the site will focus on openings in the private sector, academia and volunteering.