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103: Pursue Your Passion

Crowd Rules 103: Pursue Your Passion

The focus is on brave entrepreneurs who have turned their passions into businesses: Waitressville, a woman who has been designing clothing since she was a child, brought her love of design to the restaurant uniform business; Summit Coffee, brothers who frequented their local coffee shop so much they decided to buy it; and New York Dog Nanny, an animal-lover who decided to open her own dog daycare, boarding, and grooming facility. The crowd will decide which one of these determined businesses takes home the $50,000. Guest Business Expert: Tom Szaky.

Meet the Contestants

  • Get to Know WaitressVille Wednesday, 22 May 2013 | 10:37 AM ET

    Waitressville designs and manufactures fashionable and functional waitress uniforms for restaurants, sports bars, promotional events and breastaurants. Yes breastaurants! Terra Saunders, a former Dallas Cowboys cheerleader and owner of Waitressville.com, started the company in 1996 and launched an online store in 2013.

  • Get to Know Summit Coffee Wednesday, 22 May 2013 | 10:39 AM ET

    Summit Coffee is a neighborhood coffee house owned by Tim and Brian Helfrich. The coffee shop serves up specialty coffee, alcoholic beverages and live music. It has a simple aim – to provide good beans, good people and a good environment.

  • Get to Know New York Dog Nanny Wednesday, 22 May 2013 | 10:19 AM ET

    Cynthia Okimoto founded New York Dog Nanny in 2010. Her company provides boarding, pet sitting, grooming, walking and day care for dogs. She describes her client as a busy professional who loves her pet and wants it in a comfortable home setting.

Meet the Expert

  • Tom Szaky Wednesday, 22 May 2013 | 10:58 AM ET

    Tom Szaky is the founder and chief executive of TerraCycle, one of the 500 fastest-­â€growing businesses in the United States. Tom is the author of the 2009 book Revolution in a Bottle, and regularly contributes to The New York Times' "You're the Boss" blog.

Crowd Rules

  • Once stay-at-home mom, Kendra Scott, a panelist on CNBC Prime's "Crowd Rules," shares how she turned $500 into a multi-million-dollar jewelry empire that now spans the globe. The CEO and "mompreneur" also offers up advice about starting a new business and balancing work with family.

  • Debt-laden businesses make decisions out of desperation. So cut up the credit cards and use these four strategies instead.

  • Strapped for cash? Businesses that have made clever plays for publicity, sometimes on modest resources.