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103: Pursue Your Passion

Crowd Rules 103: Pursue Your Passion

The focus is on brave entrepreneurs who have turned their passions into businesses: Waitressville, a woman who has been designing clothing since she was a child, brought her love of design to the restaurant uniform business; Summit Coffee, brothers who frequented their local coffee shop so much they decided to buy it; and New York Dog Nanny, an animal-lover who decided to open her own dog daycare, boarding, and grooming facility. The crowd will decide which one of these determined businesses takes home the $50,000. Guest Business Expert: Tom Szaky.

Meet the Contestants

  • Get to Know WaitressVille Wednesday, 22 May 2013 | 10:37 AM ET
    Get to Know WaitressVille

    Waitressville designs and manufactures fashionable and functional waitress uniforms for restaurants, sports bars, promotional events and breastaurants. Yes breastaurants! Terra Saunders, a former Dallas Cowboys cheerleader and owner of Waitressville.com, started the company in 1996 and launched an online store in 2013.

  • Get to Know Summit Coffee Wednesday, 22 May 2013 | 10:39 AM ET
    Get to Know Summit Coffee

    Summit Coffee is a neighborhood coffee house owned by Tim and Brian Helfrich. The coffee shop serves up specialty coffee, alcoholic beverages and live music. It has a simple aim – to provide good beans, good people and a good environment.

  • Get to Know New York Dog Nanny Wednesday, 22 May 2013 | 10:19 AM ET
    Get to Know New York Dog Nanny

    Cynthia Okimoto founded New York Dog Nanny in 2010. Her company provides boarding, pet sitting, grooming, walking and day care for dogs. She describes her client as a busy professional who loves her pet and wants it in a comfortable home setting.

Meet the Expert

  • Tom Szaky Wednesday, 22 May 2013 | 10:58 AM ET

    Tom Szaky is the founder and chief executive of TerraCycle, one of the 500 fastest-­â€growing businesses in the United States. Tom is the author of the 2009 book Revolution in a Bottle, and regularly contributes to The New York Times' "You're the Boss" blog.

Crowd Rules

  • From $500 to Multi-Million Dollar 'Mompreneur'

    Once stay-at-home mom, Kendra Scott, a panelist on CNBC Prime's "Crowd Rules," shares how she turned $500 into a multi-million-dollar jewelry empire that now spans the globe. The CEO and "mompreneur" also offers up advice about starting a new business and balancing work with family.

  • Debt-laden businesses make decisions out of desperation. So cut up the credit cards and use these four strategies instead.

  • Strapped for cash? Businesses that have made clever plays for publicity, sometimes on modest resources.