CNBC and ZDF Start Global Content Sharing Cooperation
LONDON, 28 May 2013 - ZDF and CNBC, the global business and financial news network, have signed an extensive reciprocal content exchange agreement which sees both broadcasters making available TV news packages and interviews that have aired on their respective networks. Both broadcasters can now access content from each other for use on-air and across digital products. The international agreement also enables both news organisations to assist each other with the production of news stories across each other's global networks. ZDF already has along-standing and successful cooperation with NBC News, which with CNBC, are both owned by parent company NBCUniversal.
Elmar Theveßen, ZDF's Deputy Editor in Chief: "This new agreement builds on our good relationship with our partner NBCNews, and we are now in a position to cover international corporate and financial news even more extensively with the help of CNBC. This agreement allows us to create synergies, save resources and work more cost efficiently."
KC Sullivan, President & Managing Director of CNBC International: "Our partnership with ZDF will enable us to deepen our coverage of German related news and events for our global network, further strengthening our position of being 'First in Business Worldwide.'"
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With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 390 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site athttp://www.nbcumv.com/mediavillage/networks/cnbc/