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Vyclone: Let's Make a Movie Out of All Those Videos

Source: Mission US

The Vyclone social video app lets users create movies out of multiple smartphone videos, then share them via social media.

The app matches videos shot in the same location at the same time and, using an algorithm, synchs and edits them to create a movie with multiple angles. Users can download and tweak the movie using basic editing software within the app and share it with friends.

Vyclone's biggest event so far was a New York rock concert, where fans used the app to make movies from four hundred sources.

Co-founders Joseph Sumner and David King Lassman launched Vyclone in July 2012 and said they've seen fast user adoption. Fifty percent of users are in the U.S. and U.K., and the third-biggest market is China.

Sumner, the son of British rock star Sting, came up with the idea on tour, as he saw more and more fans watching his shows on their smartphone, creating videos and uploading them to YouTube.

"I just thought it would be cool if we could see every video at once and if those vids could speak to each other," he said. "And if somebody didn't have to edit them together manually, that would be even cooler."

The collaborative video app is free to download and has no ads. The start-up's goal is to create strategic partnerships with corporations and artists to use Vyclone's technology to power their videos and help drive business.

The app is available on iOS, Android and Windows Phone 8 devices, including the Nokia Lumia. By partnering with device makers, Vyclone can tailor the app to work seamlessly with software, take advantage of hardware and, the partners hope, drive user engagement.

Lassman said Nokia reached, highlighting the Lumia smartphone's advanced camera. "That was very exciting to us, the notion that we could put our product out there on a platform where the videos would look amazing, and they really do," he said.

The social video app seems like an obvious acquisition target for Facebook or Yahoo, as mobile video becomes the holy grail for mobile advertising. Lassman would not confirm who has approached Vyclone but said it is focused on improving the product and expanding the user base.

"We've had a few people come knocking at our door," he said, "and we've politely told them that's not a conversation we want to have just now."

—By CNBC's Harriet Taylor

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  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.