U.S. rock star Jon Bon Jovi has decided to waive his appearance fee for an upcoming performance in crisis-hit Spain, offering fans cheap tickets to the concert in Madrid on June 27.
Lead singer Jon Bon Jovi spoke to Spanish newspaper El Mundo explaining the reasoning behind the band's generosity.
"When we started planning our tour for our album, 'What about now', we did a study and found that, due to the economic situation, Spain wouldn't be on the roadmap," he said.
"However, we didn't want to ditch the fans of a country I love and has treated me so well for 30 years."
Tickets for the gig at the Vicente Calderon stadium have been priced between 18 and 39 euros ($23 - $50) and have already sold out. Meanwhile, the most expensive tickets at Bon Jovi's concert in the U.K. are being sold for 85 pounds ($129).
Whilst the band has waived the appearance fee, the ticket sales, although smaller than usual, will go towards the costs for the venue, operating costs and show staff, according to El Mundo.
Bon Jovi's signature tune, Livin' on a Prayer, tells the story of fictional working class couple, Tommy and Gina, who struggle to make ends meet and maintain their relationship.
(Read More: CNBC Meets: Jon Bon Jovi)
And whilst Spain struggles to pull itself out of a recession, many in the country may be feeling the pinch, similar to the protagonists in the hit song.
Unemployment in Spain jumped to a record 27.2 percent, in the first quarter of 2013, with youth unemployment soaring to 57 percent. Spain's population also fell last year for the first time on record as young people and immigrants flee the crisis.
—By CNBC.com's Matt Clinch; Follow him on Twitter