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CNBC Excerpts: CNBC Exclusive: Sony President & CEO Kazuo Hirai on CNBC's "Closing Bell"

Thursday, 30 May 2013 | 5:35 PM ET

When: Today, Thursday, May 30th

Where: CNBC's "Closing Bell"

Following are excerpts from the unofficial transcript of a CNBC EXCLUSIVE interview with Sony President & CEO Kazuo Hirai today, Thursday, May 30th on CNBC's "Closing Bell." Here is a link to the embeddable video: http://video.cnbc.com/gallery/?video=3000172282.

All references must be sourced to CNBC.

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HIRAI ON SONY SPINOFF

THE PROPOSAL IS THAT WE LOOK TO SPIN OFF ABOUT 15 TO 20% OF OUR ENTERTAINMENT ASSETS. AND THE PROCESS REALLY IS, AS WAS DESCRIBED EARLIER, A DISCUSSION THAT NEEDS TO HAPPEN REALLY AT THE BOARD LEVEL OF THE ORGANIZATION.AND WE WANT TO MAKE SURE THAT WE HAVE A THOROUGH DISCUSSION OF THE MERITS OF THE PROPOSAL BEFORE WE COME TO ANY CONCLUSION.

HIRAI ON ELECTRONICS

GIVEN THE PROPER STRATEGIC PRIORITIZATION OF WHERE WE NEED TO BE IN THE BUSINESS, AND REALLY FOCUS ON EXECUTING THESE PRIORITIES, THAT, WE CAN, IN FACT, TURN THE TV BUSINESS AROUND, OR THE ELECTRONICS BUSINESS AROUND. A GREAT EXAMPLE IS THE TV BUSINESS, WHERE AS WE HAD COMMITTED TWO YEARS AGO, WE HAVE HALVED OUR LOSSES LAST FISCAL YEAR AND WE'RE AHEAD OF PLAN IN TURNING THAT BUSINESS AROUND.

HIRAI ON JAPAN

I THINK THE ABE ADMINISTRATION AND THE GOVERNMENT IS REALLY, THEY'RE SAYING THE RIGHT THINGS, THEY ARE REALLY PUSHING THE RIGHT AGENDAS, AND I THINK IT'S JUST A MATTER OF MAKING SURE THAT THEY REALLY STICK TO THEIR POLICIES AND GIVE THE OPPORTUNITY FOR THE POLICIES TO REALLY TAKE HOLD.

HIRAI ON SONY SMART PHONE

WE HAVE PACKED IN THE BEST OF SONY'S TECHNOLOGIES, FROM DIGITAL IMAGING TO IMAGE QUALITY TO AUDIO QUALITY INTO THIS PARTICULAR SMARTPHONE PRODUCT. AND I THINK THAT, ESPECIALLY IN THE HIGH-END MARKET, THIS KIND OF PHONE, WITH A LOT OF FEATURES PACKED IN, WILL GET A LOT OF APPEAL AND CERTAINLY TRACTION HERE IN THE U.S. MARKET, AS IT HAS DONE IN JAPAN.

HIRAI ON LOEB PROPOSAL

IT'S SOMETHING THAT WAS PART OF THE PROPOSAL, AND WE, INCLUDING THE BOARD, NEED TO GIVE IT SERIOUS CONSIDERATION, AND THEN COME TO A DECISION AND MOVE ON.


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