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Bottle of Wine From French Palace Sells for $9,400

Friday, 31 May 2013 | 12:03 PM ET
A bottle of the finest wine from the cellars of the Elysee Palace, a 1990 Pomerol Chateau Petrus.
Eric Feferberg | AFP | Getty Images
A bottle of the finest wine from the cellars of the Elysee Palace, a 1990 Pomerol Chateau Petrus.

France's wine sale is going much better than expected.

The auction of 1,200 bottles of wine from the Elysee Palace is on pace to easily surpass its estimate of $300,000.

The two-day auction won't end until late Friday. But one sale is setting the pace: a bottle of 1990 Petrus that sold for 7,250 euros, including tax. That's $9,400. The bottle was expected to sell for under $3,000—meaning it sold for more than three-times the estimate.

(Read More: French Palace Wine Auction: Not Just for Snobs)

The buyer is said to be a Chinese importer, according to people familiar with the auction.

There have been more expensive bottles of wine sold, of course. But the 1990 Petrus usually sells for around $2,000 to $3,000 per bottle. The premium shows just how much wealth wine collectors—especially Chinese wine collectors—will pay to have wine once owned by the Elysee Palace.

(Read More: Chinese Snap Up Bordeaux Vineyards)

The proceeds of the sale will go to replenish Elysee's 12,000-bottle cellar and buy new, younger wines from lesser known French producers. Leftover funds may end up going to France's budget.

The sale has come under fire from some critics and French wine collectors who say the country is selling off part of its history for short-term financial gain.

(Read More: What Do You Eat With a $168,000 Bottle of Wine?)

By CNBC's Robert Frank; Follow him on Twitter @robtfrank.

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  • A reporter and editor, Robert Frank is a leading authority on the American wealthy for CNBC.