For an airline that collected more than $705 million in bag fees last year, the new subscriptions show the carrier is coming up with new ways to bundle and market services.
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In a statement announcing the new programs, Scott Wilson, United's vice president of merchandising and e-commerce said, "We are pleased that, as we launch these services, we are able to provide new options for customers to tailor their travel experiences."
$499 for Extra Leg Room, $349 Checked Bag
United will let you guarantee a seat with more leg room in Economy Plus on more than 700 United mainline flights and 180 United Express flights for $499 a year.. Right now cost of booking or upgrading a regular coach seat to an Economy Plus seat depends on the route, the plane and demand. By using flexible pricing and adjusting the cost depending on demand, United says it increased the dollar value of Economy Plus seats by 25 percent. Right now, United says the cost of booking an Economy Plus seat can range from $9 to $215, depending on the flight, the seat selected, and demand.
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