G-III soared to its 52-week high after the apparel maker reported better-than-expected earnings and raised full-year earnings guidance. G-III Apparel price target was increased to $54.50 from $52 at Brean Capital, with a "buy" rating.
Viacom was higher after announcing a multi-year deal with Amazon to stream hundreds of shows to Amazon customers.
Gamestop continued its recovery, posting gains more than 12 percent so far this week.
J.C. Penney spiked higher at midday.
S&P 500 technology stocks at 52-week highs included Microsoft, Applied Materials and Microchip Tech. Cerner traded up to a new record high along with Target and Seagate Technology. Meanwhile, no S&P 500 stock made a new 52-week low or record low.
—By CNBC's Lori Spechler
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