It's been a Cramer fave for quite some time. But what does the Mad Money host think about its latest multi-billion dollar acquisition?
The stock in question is Salesforce.com and on Tuesday the company acquired ExactTarget for $2.5 billion or 33.75 per share, a 53 percent premium to the stock's closing on Monday.
ExactTarget provides internet-based marketing software used by businesses to personalize e-mail and text messages and to run social media ad campaigns.. The company also helps companies reach customers on social networks through mobile devices. It has 6,000 customers, including Coca-Cola, Gap and Nike.
This is the eighth acquisition made by Salesforce.com in the past year and its second big purchase focused on social media. It acquired Buddy Media, which helps big brands manage Facebook and Twitter pages, in August.