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Bulls Come Back to Select Comfort

David Russell | Writer, OptionMonster
Thursday, 13 Jun 2013 | 5:38 AM ET
Money Under Mattress
Leland Bobbe | Photographer's Choice | Getty Images
Money Under Mattress

The bulls are betting that Select Comfort is getting its mojo back.

The mattress maker was a monster stock between 2009 and 2012, rocketing from under $1 to over $35. It then dropped for the next year, but has been working its way higher since April.

Upside option activity in the name crossed our screens yesterday. OptionMonster's tracking systems detected the purchase of some 3,700 September 25 calls, most of which priced for $1.60. Volume was almost 19 times higher than the strike's previous open interest, indicating that new positions were initiated.

Mattress Firm Beats Estimates
Josh Lipton reports that Dollar General was the worst performer on the day after trimming guidance. Salesforce.com falls after buying ExactTarget. But Monster Beverage was up on the day, as was G-III, Viacom and Mattress Firm.

These calls lock in the price where the stock can be bought, which gives them potentially significant leverage in a rally. For example, Select Comfort rose after the options hit yesterday, driving the calls up to $2.15 at one point while the stock ended the session up 4.69 percent to $23.46.

Total option volume was 11 times greater than average in the name, with calls outnumbering puts by a bullish 29-to-1 ratio.

—By CNBC Contributor David Russell

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Additional Views: Cramer: 'Single Greatest' Housing Play

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Disclosures:

David Russell is a reporter and writer for OptionMonster. Russell has no positions in SCSS.

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