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Lululemon Plasters Homepage With 'CEO Wanted' Ad

Friday, 14 Jun 2013 | 1:13 PM ET
A CEO Help Wanted sign is on display inside a Lululemon storefront in Toronto.
Source: Alecia Pulman
A CEO Help Wanted sign is on display inside a Lululemon storefront in Toronto.

It's a slightly unorthodox way to conduct an executive search.

Following the sudden resignation of Lululemon Athletica CEO Christine Day this week, the yoga apparel company took to its own homepage on Friday to find its next leader, replacing its usual images of super-fit exercisers with a full-screen help wanted ad.

"You report to no one, you are the CEO (duh)," the ad says. "You are passionate about doing chief executive officer type stuff like making decisions, having a vision and being the head boss person."

Source: Lululemon

So what exactly does it take to become the successor to Christine Day? The ideal candidate must be disciplined, able to hold a headstand for 10 minutes, communicate via Sanskrit and comfortable with wearing "the Mansy to lead our company-wide morning chant and kombucha ritual."

(Read more: Lululemon CEO Departure Signals Caution for Wall Street)

"You're a long-term thinker," it continues. "You already have a plan to bring yoga and luon to Mars by 2018."

The CEO must also fit in with Lululemon's unique culture. "You actively live and breathe the Lululemon culture—on Friday afternoons you hit up wheatgrass and tequila shots (it's called work/life balance)," the ad says.

A sense of humor helps too for another requirement: "Your go-to party trick is your dead-on impression of the yogi in 'Sh*T Yogis Say.'"

LULU's Big Bet on Men
Friday, 14 Jun 2013 | 10:43 AM ET
The company plans to open men's stand alone stores by 2016 says the outgoing CEO Christine Day. Liz Dunn, Macquarie Capital, and Sam Poser, Sterne Agee, weigh in on the strategy and the outlook on the apparel company.

In fact, the ad's funny enough that it might even seem like a hoax. But apparently, Lululemon's just exercising some humor at the end of what's been a tough week for the company. Since the surprise announcement on Monday, the stock has slid about 20 percent.

"We've always been a fun and irreverent brand and love that our stores and social media teams are not afraid to spark a conversation in our communities," said a company spokesperson.

One place you won't find many laughs about Day's resignation is Wall Street. The announcement prompted several analysts to lower their price targets for Lululemon and at least two downgraded their ratings.

-By CNBC's Katie Little. Follow her @KatieLittle

Questions? Comments? Email us at consumernation@cnbc.com.

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