As expected, Facebook's big product announcement today was the launch of video for Instagram.
(Read More: Facebook's Instagram Announces Short-Video Feature )
The videos are a maximum of 15 seconds (minimum 3 seconds), with 13 custom filters designed just for video, and the ability to pick your cover frame so that it's not just the first frame of a video. The videos will show up on a user's profile, just like photos, and will be available immediately on both Apple's iOs platform and Google's Android devices.
(Read More: Six Things You Didn't Know About Twitter's Vine App )
Instagram CEO Kevin Systrom said his team went one step further with "groundbreaking technology that changes video forever." The technology identifies movement in your phone and edits it out to make the clip smoother and clearer. The idea is that it will "stabilize" videos, making it easier for consumers and brands to offer a rich video experience.
Instagram is clearly trying to take advantage of its massive user base—130 million active, as of Thursday—to catch up to Twitter's Vine service.