According to the cliché, everything is bigger in Texas, and Amarillo's Big Texan Steak Ranch is a roadside institution determined to push this maxim to its limit. Located off of I-40 East, the legendary steakhouse was founded in 1960 and soon became the site of the 72-ounce steak dinner challenge, which was featured on an episode of the Travel Channel's "Man vs. Food."
The challenge: the brave customer must consume the entire steak dinner in one hour. Not just the 4 1/2-pound steak, mind you, but an entire dinner, including shrimp cocktail, baked potato, salad and a buttered roll. Should the patron succeed, the entire meal is free. In the much more likely event that doesn't happen, the humiliated patron has to pay… $72.