Streaming video site Hulu has attracted three bids of over $1 billion from suitors including a partnership of AT&T and Chernin Group, the Wall Street Journal reported, citing people familiar with the matter.
The three highest bidders also include DirecTV and Guggenheim Digital Media which is jointly bidding with private equity firm KKR & Co., the Journal said.
The deal could be sealed in a week or two after the deadline for bids ends this week, it added.
(Read More: Why the Hulu Auction Will Only Get More Complicated)
Hulu, which was created in 2007, says on its website that it has more than 3 million subscribers paying $7.99 a month for its premium service, and that it generated revenues of about $700 million last year. It sells advertising for its free service.
AT&T could benefit from Hulu's mobile video and streaming video services, the financial daily said citing analysts.
(Read More: Yahoo Joins Growing List of Hulu Bidders)
Hulu was put on the auction block this year for the second time after the owners disagreed about how best to operate a Web service that streams TV programs and other videos, Reuters previously reported.