Sprint on Thursday offered its customers unlimited data services for as long as they keep their account with the No. 3 U.S. operator, as it looks to steal customers away from bigger rivals Verizon Wireless and AT&T.
The announcement came just a day after SoftBank closed its $21.6 billion purchase of 78 percent of Sprint and two days after Sprint closed its buyout of Clearwire, which has a vast amount of wireless airwaves licenses.
The guarantee of unlimited talk, texting and data services adds a new wrinkle from Sprint, which already offers unlimited data services for a flat monthly fee, while its rivals charge consumers depending on the amount of data they use.
Sprint Chief Executive Dan Hesse told Reuters the new guarantee would help reassure customers who were worried about leaving AT&T or Verizon Wireless and then having Sprint eventually pull the offer of unlimited services.