Jersey Number: 12
After leading all players in jersey sales in 2011, and finishing second in 2010, Rodgers dropped to seventh last season. He's one of the Big 4 QB jersey sellers along with Brady and Peyton and Eli Manning, Steiner said.
Like Brady, Rodgers is giving Peyton Manning a run for his money on Madison Avenue. He scored a hit ad campaign with his "Discount Double Check" commercials for State Farm Insurance. His "touchdown move" has spread into pop culture, always a sign that a campaign has struck a chord with consumers.