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Aaron Rodgers, Green Bay Packers

Position: Quarterback

Jersey Number: 12

Years: 9

After leading all players in jersey sales in 2011, and finishing second in 2010, Rodgers dropped to seventh last season. He's one of the Big 4 QB jersey sellers along with Brady and Peyton and Eli Manning, Steiner said.

Like Brady, Rodgers is giving Peyton Manning a run for his money on Madison Avenue. He scored a hit ad campaign with his "Discount Double Check" commercials for State Farm Insurance. His "touchdown move" has spread into pop culture, always a sign that a campaign has struck a chord with consumers.

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