GO
Loading...

New, location-based ads hit Foursquare

Devin Coldewey, Contributor
Wednesday, 17 Jul 2013 | 1:15 PM ET
Chris Ratcliffe | Bloomberg | Getty Images

Users of check-in app Foursquare may be slightly annoyed to hear that the app, largely ad-free, has been augmented with a new, more visible type of ad in the latest update. Fans of Captain Morgan's spiced rum, however, will rejoice.

The new ads will appear when you check into a place that falls under a category for which certain ads exist. One of the first brands to take advantage of this is Captain Morgan's, ads for which may show up when you check into your local watering hole.

(Read more: New Google Maps takes aim at Foursquare, Yelp)

More generalized ads, like the one shown for a Samsung phone, could show up in less targeted ways, but the content is similar: a small notice when you check in that you can tap to expand for the full ad. The ad could also be a coupon or location-specific deal, as the blog About Foursquare shows, which gives users a reason to view it instead of just moving on.

More from NBCNews.com
Google's new Maps Web app now available to all
Yahoo accepting requests for inactive email IDs
Use Tumblr's iPhone or iPad apps? Change your passwords now

The ad capability was added in a recent update; Foursquare users should encounter the new ads soon, if they haven't already.

—By Devin Coldewey, contributing writer for NBCNews.com

  Price   Change %Change
593
---

Featured

Contact Technology

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    › Learn More
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.