When your last name is Buffett, two things are guaranteed: You're going to get attention, and you're going to have your share of both passionate supporters and virulent critics.
Peter Buffett proved the rule with his recent op-ed in The New York Times headlined "The Charitable-Industrial Complex."
Buffett, who founded the NoVo Foundation with help from Warren Buffett, said philanthropy has failed to address the core inequalities and social problems in the world, and simply makes the rich feel better about their wealth.
Philanthropy, he said, has become "conscience laundering" for the rich, who are "searching for answers with their right hand to problems that others in the room have created with their left."
He added that charity is burgeoning into a massive industry that just allows "the rich to sleep better at night," while the world's poor languish.