Technology: Companies

Google unveils much-hyped 'Moto X'

Google is taking another stab at hardware.

On Thursday, the search giant’s Motorola subsidiary officially introduced its new smartphone, the Moto X. And while the new device has some features that set it apart from the pack, Google is still taking a big risk as it enters the very crowded smartphone market.

The new phone has a 4.7-inch touchscreen and features a customized backplate that comes in 18 different colors.

But the one function that stands out the most is the smartphone’s voice command capabilities. Users can activate function on their phone without having to touch the device.

For example, a user could say “OK Google, find the nearest gas station” and it will pull up directions to the location.

Here's how Twitter reacted to Google's second big hardware event in two weeks:
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.