For advertising, LinkedIn's solution is a new product, called "sponsored updates," which will promote posts from advertisers in the feeds of LinkedIn users. Weiner said that the company believes that this strategy "makes sense" and offers higher levels of engagement to advertisers.
However, users may fear that their feeds will be clogged with unwanted messages, something LinkedIn is keen to avoid. Facebook has been criticized for promoting irrelevant advertising to it's users in the past, and the idea of unwanted "spam" is widely considered to create bad user experiences.
Weiner explained that sponsored updates will be normal content that companies would post for their followers, but also exposes these posts to LinkedIn members that are not currently subscribed to them. In addition, targeting and relevancy will help reduce any nuisance these sponsored posts will create for users, he said.
LinkedIn eclipsed Wall Street's expectations with second-quarter revenue jumping 59 percent, as they reported robust membership growth, which increased at the fastest pace since 2011. The company raised its full-year guidance, although it gave a lower-than-expected forecast for the third quarter.
(Read more: LinkedIn earnings beat but outlook falls short)
In the second-quarter, it booked revenue of $363.7 million, above a consensus estimate of $353.8 million. Excluding certain items, it reported earnings of 38 cent per share for the quarter, handily beating expectations of 31 cents per share.
The site now has 238 million users, a 37 percent increase from a year ago and a 9 percent increase from the first quarter.
(Read more: LinkedIn membership and revenue soar, mobile outlook promising)
"Our growth team has really done a great job with optimizing the site, so it makes it easier for people to register, to import their address book and for them to also invite other new members into LinkedIn," Weiner said. "That creates viral loops."
Of the 30 analysts covering the company, none currently hold a "sell" rating on the stock. Ken Sena, managing director at Evercore Partners, has a $250 price target for LinkedIn and spoke to "Squawk on the Street" on Friday to share his views on the company.