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Uncharted

  Tuesday, 6 Aug 2013 | 12:52 PM ET

MasterTweet Theatre: Twitter rants gone wild

For the first time Nielsen, the media research company, is saying measuring the conversation and engagement on Twitter about a TV show can help programmers, marketers and advertisers make money off of that internet chatter.

Twitter has long claimed engagement and conversations on the social media about TV content drives ratings. Now the company says advertisers can boost ad rates – even if a show's ratings aren't particularly high, because in this new world, the TV networks can make money off of the conversations around their shows that occur on Twitter.

In other words it's about the buzz and not just the numbers.


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  Friday, 12 Jul 2013 | 11:30 AM ET

Yahoo's Marissa Mayer one year later

Posted By: Han-Ting Wang

It's been a year now since Marissa Mayer took over as CEO of Yahoo.

In that time, investors and the general public have seen their share of drama, including a flurry of big acquisitions, personnel cuts, a telecommuting controversy and a fashion faux pas on the red carpet. Not to mention the stock has soared about 70% since she started the job.

There may be plenty of questions or anticipation about Mayer's vision for the future of Yahoo, but if the past is any indication, we could see plenty of bold moves ahead.

Here's a look at some of the highs (and lows) of her first year as CEO.

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  Thursday, 25 Jul 2013 | 4:00 PM ET

Pain in the can: Have we been overpaying for our tall boys?

Time to take you into "Uncharted" territory. CNBC.com Digital Workshop's take on the Goldman Sachs aluminum price manipulation. In short, have we been paying too much for our "tall boys?" »Read more

About Uncharted

  • You may not know it by our apparent obsession with charts, graphs and numbers, but we at CNBC do have a sense of humor, especially at the Digital Workshop. We know you have a sense of humor too. CNBC Uncharted; your off the charts, off the wall and sometimes just “off” take on the people, the stories, the topics that people are buzzing about. It’s CNBC only more fun.