For the first time Nielsen, the media research company, is saying measuring the conversation and engagement on Twitter about a TV show can help programmers, marketers and advertisers make money off of that internet chatter.
Twitter has long claimed engagement and conversations on the social media about TV content drives ratings. Now the company says advertisers can boost ad rates – even if a show's ratings aren't particularly high, because in this new world, the TV networks can make money off of the conversations around their shows that occur on Twitter.
In other words it's about the buzz and not just the numbers.
It's been a year now since Marissa Mayer took over as CEO of Yahoo.
In that time, investors and the general public have seen their share of drama, including a flurry of big acquisitions, personnel cuts, a telecommuting controversy and a fashion faux pas on the red carpet. Not to mention the stock has soared about 70% since she started the job.
There may be plenty of questions or anticipation about Mayer's vision for the future of Yahoo, but if the past is any indication, we could see plenty of bold moves ahead.
Here's a look at some of the highs (and lows) of her first year as CEO.