Most people consider themselves lucky if they can land a job with above average pay, a 401(k) and a healthy number of paid vacation days. But in Silicon Valley, that's just where the benefits begin.
Start-ups based in San Francisco Bay area are offering novel perks—massages, body analytics, subsidized rents, trips to Tahoe and even helicopter rides—in hopes they will beat competitors to top talent.
"At big tech firms, you can get your dry cleaning on campus, nails done, breakfast, lunch, dinner, just things that make it easier to work longer," said Carolyn Betts, CEO of ,San Francisco-based Betts Recruiting, which specializes in hiring for tech start-ups.
(Read more: Everybody wins with a healthy work-life balance)
"With start-ups, it's the same thing. They are trying to do whatever they can to mimic these larger companies so that they can compete for the same talent."