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Google 9 years after IPO: Buy, sell or hold?

Nine years after its initial public offering and a 900 percent gain over that period, Google still has bright days ahead, Stuart Frankel's Steve Grasso said Monday.

"I'm still a believer in Google. I still love it," he said. "It's probably my all-time favorite trade."

On CNBC's "Fast Money," Grasso also said that while he remained long, he had taken profits and sold two-thirds of his position in Google, looking to buy it back on a dip.

Apple, Grasso said, was a different story.

"The only problem with Apple is that it's become a buyback story," he added.

(Read more: Rally not over, gold's a 'buy': JPM analyst)

That suited James Lebenthal of Lebenthal Asset Management just fine.

"I think Apple is where Google was two years ago before the 30 percent run-up," he said. "Google may still have another 15 percent.

"Hey, Google may still have another 15 percent. I don't know. But I'm more certain that Apple has 15 percent."

(Read more: Stick with Apple, Facebook for now: Ryan Jacob)

Josh Brown of Fusion Analytics said that he thought the market was going to take Google stock higher.

"I don't love any stock," he said. "The market is voting as we speak."

Brown noted that Google has been growing at about 18 percent a year and called its stock price "perfectly reasonable.

"I can't imagine this stock not getting to $1,000, barring any kind of market cataclysm," he added.

By CNBC's Bruno J. Navarro. Follow him on Twitter @Bruno_J_Navarro.

— CNBC's Michael Newberg contributed research to this report. Follow him on Twitter: @MikeNewberg.

Trader disclosure: On Aug. 19, 2013, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders: Steve Grasso is long BA; Steve Grasso is long BAC; Steve Grasso is long BBRY; Steve Grasso is long GDX; Steve Grasso is long GOOG; Steve Grasso is long HERO; Steve Grasso is long HPQ; Steve Grasso is long MHY; Steve Grasso is long LNG; Steve Grasso is long MJNA; Steve Grasso is long NVIV; Steve Grasso is long PFE; Steve Grasso is long QCOM; Steve Grasso is long S; Steve Grasso is long ASTM; Steve Grasso is long POT; Steve Grasso is long DECK; Steve Grasso is long DHI; Josh Brown is long JPM; Josh Brown is long AAPL; Josh Brown is long TGT; Josh Brown is long GOOG; Josh Brown is long QCOM; Josh Brown is long BK; Pete Najarian is long AAPL; Pete Najarian is long C; Pete Najarian is long BBRY; Pete Najarian is long SBUX; Pete Najarian is long FB; Pete Najarian is long SE; Jim Lebenthal is long AAPL; Jim Lebenthal is long BAC; Jim Lebenthal is long C; Jim Lebenthal is long GS; Jim Lebenthal is long JPM; Jim Lebenthal is long WFC; Jim Lebenthal is long MS; Jim Lebenthal is long INTC; Jim Lebenthal is long WMT; Jim Lebenthal is long FB; Jim Lebenthal is long CAT; Jim Lebenthal is long DIS.

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