Cramer: Google is going to $1,000 if it wins NFL rights
Following a report that Google is in talks with the National Football League—likely to bid for rights to the popular "NFL Sunday Ticket" package—CNBC's Jim Cramer said that this could be a major turning point for the tech giant that could drive the stock price significantly higher.
The NFL Sunday Ticket package, which allows users to watch out-of-market regular-season NFL games, is currently provided by DirecTV, but the company's four-year contract with the league expires at the end of the 2014 season.
"The NFL is the most powerful brand in sports, maybe one of the most powerful brands in the world. … This would be huge for Google and they can write the check," Cramer said on "Squawk on the Street" on Wednesday.
"If Google moves in, this is going to change our perception of Google. I would buy Google up to $1,000 if they paid anything reasonable," Cramer said. "This would be the biggest game changer."
He added that he would "get rid of DirecTV tomorrow" if Google offered the NFL Sunday Ticket. "Why would I need DirecTV?" he asked. "This package really put DirecTV on the map. This is the story to follow."
"This would be remarkable," Cramer added. "I think that the cable companies would have to outbid Larry Page."
Cramer also questioned whether this is a turning point for Google, where the company would start charging its users for service, since a pay-for model is the only way to monetize the product.
"People will pay for football. We know that they will pay for football," he said.