The potential that Google will bid for rights to the NFL's "Sunday Ticket" package would be a game changer, OptionMonster's Pete Najarian said Wednesday.
"I think this could be huge," he said. "When you really look at what they have done to increase their content, look at what Netflix has done, the acquisition of YouTube was phenomenal."
Google has held meetings with the National Football League, the NFL said.
At stake could be the rights to broadcast NFL games, for which DirecTV reportedly pays $1 billion per year.
(Read more: Google, feeling lucky, may bid for NFL Sunday Ticket)
On CNBC's "Fast Money," Najarian said any potential deal would be big.
"You're talking a billion-plus a year because the present deal is for a billion a year," he said. "What's it going to be if you get a few bidders coming in there?"
(Read more: Google 9 years after IPO: Buy, sell or hold?)
Jon Najarian agreed.
"We all know that the second screen is indeed your smartphone, your tablet and all," he said. "I think people want to view sports that way, not just football, but it's huge for football."
The potential boon for advertisers – and gambling – would also be significant, he added.
"I don't think you can dismiss how popular this would be with advertisers, the ability to target more directly these folks that are watching the games and so forth," he said. "And it does open up the line for betting, even more so, online."