After hearing from a slew of retailers this earnings season, Cramer thinks you may need to rethink what you want to own and why.
After lackluster earnings from countless retailers, the conventional wisdom would be to conclude that the consumer is challenged. Whether it's because of the sequester or higher gas prices or whatever, the reasonable conclusion would be earnings were disappointing because people are just less willing to spend.
In turn, that would suggest that retail is a sell. Cramer, however, doesn't think it is. Not even close.
"If you conclude that the consumer's, done, shot, never to be heard from again, I think that's a total wrong takeaway," he said.
After sifting through earnings from Lowe's, Home Depot and even TJX which owns Home Goods, Cramer thinks results show that consumers are less willing to spend on clothing. However, he believes they also show consumers are more willing to spend on their homes.
"Even strength at apparel chain Urban Outfitters was in part due to sales at Anthropologie, which is a store that sells premium home goods for the wealthy," Cramer said.