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Where Australia's election will be won and lost

Saeed Khan | AFP| Getty Images

The fringes of Australia's big cities, that's where next month's Federal election will be won and lost.

The electorate seat of Lindsay, 60 kilometers west of Sydney, is one of those battlegrounds, where Prime Minister Kevin Rudd has his work cut out.

(Read more: The make-or-break factor for Australia's elections)

On a whistle-stop tour on Friday, the Rudd met his share of detractors.

At a large wholesale produce market, he was greeted by some people shouting for him to leave.

And at a shopping mall, a mother of six grilled him for minutes about the state of healthcare in the country.

The woman complained about waiting times at the doctor's office.


"That's my primary issue. A mother of six kids, kids waiting for hours, you know it's a supply and demand issue."

The prime minister said, "all I can say is, step by step we are improving this."

The woman was angered and told Rudd his policies haven't made a difference yet. Rudd then asked her for more time.

(Read more: Twitter counters 'Sun King' Murdoch in heated Aussie election)

University of Western Sydney Professor James Arvanitakis isn't surprise by the sentiment, with issues such as the cost of living, the economy and infrastructure not yet dealt with by the Labor government.

"A lot of the jobs are between greater western Sydney and Sydney and so getting across the city is very hard, so it's almost like this part of the region has been choked off because of the lack of infrastructure," he said.

Arvanitakis says the infrastructure issue is correlated to concerns about asylum seekers.

"There's a perception here that there's a massive influx, and people are saying, where do we fit them all?," he added.

(Read more: Here's how you can trade the Australia elections)

The business community also wants its voice heard.

The New South Wales Business Chamber has been driving around the southern hemisphere's largest mobile billboard to get its message across.

With the slogan "Too Big To Ignore" the 300 square meter advertising vehicle has come to all the marginal electorates around Sydney.

Damien Kelly from the New South Wales Business Chamber says, "there's two million small businesses in Australia, employing seven million Australians, yet we feel that we've been overlooked and ignored for too long, so we're drawing a line in the sand."

Kelly isn't taking sides, but is simply asking voters to choose who they believe will do a better job on the issue of small businesses.

All major polls in Australia have the opposition Liberal Party, led by Tony Abbott, winning the election, which will take place on September 7th.

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