Black Eyed Peas frontman and "The Voice" judge will.i.am said Simon Cowell should be applauded for the rise of TV's music talent shows because of the opportunities they provide for young musicians.
At a time when the music industry is dominated by three major labels - Universal, Sony and Warner - will.i.am told CNBC that programs like "The X Factor" and "The Voice," which he has been a judge on for two years, provide a valuable means for people to become successful artists.
"If you want to get known, put your songs on SoundCloud and YouTube, or join a talent show," will.i.am said. "I am pleased that there is an outlet for people to go on TV. I don't care if it's on Simon's. Thank you, Simon, for having the program. Thanks for thinking of it - because the record company didn't. Thank you."
He added: "So, how about applaud Simon for having a platform, instead of putting him down for having a platform. Simon's doing a great thing."