It's a time consuming arduous task, but I just finished signing up with Hong Kong's newest dating site. Strictly for research purposes, of course. It isn't just any dating site though, it's a site that promotes and facilitates adultery.
ADULTERY?! Yes, helping people cheat on their spouses. It may sound like an outrageous, community inflaming concept, but it's been going strong for over a decade and offers service in 30 countries.
Asia is the newest region where Ashley Madison is expanding. There's actually no real Ashley, it's just a contrived name. Founder Noel Biderman says "it's a reality of life, we are an unfaithful society," and far from trying to destroy marriages, he says he's just facilitating something that can, does and will happen.
(Read more: Cheating App: Dangerous Liaisons Get Less Risky)
"I can't convince anyone to have an affair. I can't convince people to step outside their relationship. What I can do is cannibalize an already existing behavior pattern. An affair at the workplace ends really badly, so we built a platform that says: are you looking for an affair? Great, everyone else here is looking for the same thing," he told CNBC on Tuesday.