Apple will hold an event Sept. 10, the company confirmed Tuesday—potentially starting the clock on the newest version of the iPhone.
"This should brighten everyone's day," the invitation said. The event is due to begin at 1 p.m. ET.
(Read more: Is this the gold iPhone?)
Apple did not elaborate on the subject, though the launch of the new iPhone has been widely tipped for this month.
Apple shares rose 1.6 percent in afternoon trading. (What's the stock doing now? Click here).