Gimme a break, Google. Break me off a piece of that KitKat bar.
The tech giant, which is known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has for the first time chosen a brand-name candy for its 4.4 version that's expected to launch this fall: KitKat.
That's right, the new version shares a name with the chocolate candy bar with the well-known "Gimme a Break" jingle. KitKat packaging will show Android's green robot mascot breaking a KitKat bar.
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Financial terms weren't disclosed for the sweet deal between Google and Hershey, which makes KitKat. But the deal shows that naming a stadium or sponsoring a TV show can be seen as old school. The latest marketing craze may be to slap a brand name on a tech product.