"Having a little snow in New York … will drive viewership that much higher," Johnson argued. Tisch said, "If you look back in the history of the NFL, some of the best games have been played in less than perfect weather."
Of course, the Giants and the Jets have an added incentive to reach the big game.
"This is the year we could go to the Super Bowl in our own building," said Tisch, who is the Giants treasurer and the chairman of Loews Hotels.
Goodell, Tisch and Johnson appeared on CNBC from an iconic New York location—Tiffany & Co., the jeweler that makes the Vince Lombardi Trophy, which goes to the Super Bowl winner.
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They were gathering to start the Super Bowl Host Committee's "Join the Huddle" tour—an interactive attraction on wheels bringing game-day fun to dozens of areas throughout New Jersey and New York in the five months leading up to the event.
—By CNBC's Matthew J. Belvedere. Follow him on Twitter @Matt_SquawkCNBC.
CNBC's Lori Ann LaRocco and CNBC's Toby Taylor contributed to this article.