UPDATE 1-Qualcomm jumps into 'wearables' fray with Toq smartwatch
SAN DIEGO, Sept 4 (Reuters) - Qualcomm Inc will
begin selling its "Toq" smartwatch, a wrist-worn device that
can play music and handle phone calls and messages, in the fourth quarter, marking the chipmaker's entry into the consumer electronics and wearable computing arenas.
The company, which dominates the global market for applications processors for smartphones and tablets, introduced the device on Wednesday as Samsung Electronics unveiled its own much-anticipated "Galaxy Gear" in Berlin.
The Korean company's gadget also performs basic functions like calls, photos and messaging in concert with a smartphone.
Apple Inc and Google Inc are also widely believed to be working on "wearables" such as wrist-worn devices, in what analysts expect to be the next phase of the mobile communications boom. The exploration of such wearable-computing devices has accelerated in recent years as smartphone growth tapers off.
Qualcomm executives told developers in San Diego it will divulge more details on how to buy a Toq later this month, and did not specify a price. Tech blog Cnet reported it will sell for $300, similar to the Samsung's Gear $299 price tag.
The U.S. company said its Google Android-powered Toq will be the first smartwatch with a touch-enabled "Mirasol" color screen that can be easily be viewed in bright sunlight.
Shares of Qualcomm gained 1 percent to $67.42 in the afternoon.