British supercar manufacturer McLaren opens its showroom doors in China on Monday as it races to catch up with global rivals in the world's second-largest luxury car market.
McLaren Automotive, which builds the £1 million P1 supercar, is entering the country as part of an aggressive drive to ramp up its Asian presence to 13 dealerships this year and hopes the region will account for a third of its global sales in future.
Mainland China has become a key market for luxury marques such as Ferrari, Lamborghini and Bentley. In spite of a recent slowdown in economic growth, the country is expected to overtake the US as the biggest premium car market by the end of the decade.
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"China is one of the most exciting and dynamic markets in the world where we will make every effort to be well received," said Ron Dennis, McLaren chairman. "Our entry into China . . . represents a significant milestone in the development of the company."
The Woking-based manufacturer, which last year sold 1,400 cars and exported 80 per cent of its production, is targeting 10 per cent of future sales to come from China.