It may have been acceptable in the '80s, but can a clunky mobile phone almost 13 inches long make a comeback on the streets of 2013? Well, Binatone certainly hope so, giving "The Brick" its debut at the 2013 IFA (Internationale Funkausstellung Berlin) Trade Fair this weekend.
The consumer electronics company, better known for its baby monitors, GPS and tablet devices, launched the retro-looking phone as an antithesis to the swathes of similar-looking smartphones currently on the market.
"In a world where mobile phones are getting smaller and smaller, we have set out to create a completely unique product which is bigger, bulkier and aimed at those who want to wear their phone as a style statement," Dino Lalvani, Binatone's CEO, said in a press release.
(Read more: Smartphones hit the style button to stand out)
The device is set to be available in the U.K. and France initially, and then the rest of Europe later. There are currently no plans to release the device in the U.S. but the product its being pitched to retailers, the company said. The price is expected set to be £50 ($78) for the standard model and the company hopes to ship around 90,000 units in the initial sales period.