As Apple rolled out its new 5C and 5S smartphone, somebody over at Nokia apparently was getting a kick out of the whole thing.
Nokia's UK branch sent out a tweet mocking the new rollout as remarkably—similar to its own hot brand.
More than 12,000 people—a ridiculously high number of retweets—took notice:
_By CNBC's Jeff Cox. Follow him
@JeffCoxCNBCcom on Twitter.