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Nokia's tweet taunt of Apple goes viral

Apple's Phil Schiller speaks about the new iPhone 5C during Apple product announcement.
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Apple's Phil Schiller speaks about the new iPhone 5C during Apple product announcement.

As Apple rolled out its new 5C and 5S smartphone, somebody over at Nokia apparently was getting a kick out of the whole thing.

Nokia's UK branch sent out a tweet mocking the new rollout as remarkably—similar to its own hot brand.

More than 12,000 people—a ridiculously high number of retweets—took notice:

_By CNBC's Jeff Cox. Follow him @JeffCoxCNBCcom on Twitter.

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