Saturday's rematch between Alabama and Texas A&M, featuring Aggie quarterback and 2012 Heisman Trophy winner Johnny Manziel, is one of the most anticipated games in college football—and one of the most expensive.
According to Forbes, tickets for the game in College Station, Texas, the home of the A&M Aggies, are going for an average of $763 on the secondary market, making it the highest price ever for a regular season football game. (A secondary market is described as tickets being resold off-site.)
That's $50 more than the previous high ticket price of $713 when Alabama played LSU in 2011.
All together, ticket sales in the secondary market will reach a reported $2 million in revenue for the Alabama-Texas A&M game.
As for whether this signals a spiral of ticket price inflation for college football, one analyst said that it's unlikely.
"This is a unique game and really a one-time deal," said Pat Rishe, a professor of sports economics at Webster University.
"It's a perfect storm when you look at it. You've got 'Johnny Football' (Manziel), the game's at Texas A&M which is not used to a game of this magnitude, a revenge factor for Alabama and a national championship perhaps on the line for both teams," he said.
"So it's somewhat natural for the high ticket prices because of all the hype and interest. But I don't see them going up overall after this," Rishe said.